On the Denial of Consumer Identity and Protection of People Who Knowingly Buy Fake Products <br/>—Taking Chinese Market as an Example

All organizations and individuals that purchase counterfeit products ought to be protected by the law. However, Law of People’s Republic China on Protection Consumer Rights Interests (referred as “the new Law”) is not applicable all them. Each law has its scope application, legal norms terms have specific connotation extension for which arbitrary interpretation allowed. Currently, how identify a person who knowingly buys fake usually determined based whether made “for needs daily consumption”. The paper applies case study comparative analysis methods analyze legislative purpose New Law, practical dilemma primary criterion buying products, position change these people throughout revision aiming argue “knowingly-buy-fake” consumer should buyer in disadvantaged compared business operators. identity denied, nevertheless legitimate rights interests them, civil subjects, shall still effectively relevant laws.